Characters in Alfaysia are above the norm, they are the heroes. Most of the populace of the world is composed of 1st or 2nd level NPC classes, with potentially one distinguishing stat or skill.
Of course as heroes, the characters may attract the attention of those rare villains who have been working behind the scenes, unknown to the populace.
While there are notable NPCs, and even other adventuring groups, the characters are the focus of events. The skills and magic they possess are extraordinary. The characters are the ones digging up the ancient treasures, discovering the lost scrolls, and solving problems. The characters are the famous, the brave, the risk takers, the heroes.